29 marzo 2012
- Cassina, the brand synonymous with the Design “Made in Italy”, opened a new showroom in partnership with the partner Gerosa Design.
The showroom, located in a building in the historic center of Como, displaying a wide selection of products that represent the true identity of Cassina: an original blend where the technological attitude is closely connected to the great tradition of craftsmanship.
The innovative ideas of contemporary designers with projects that meet established masters of the modern movement (Le Corbusier, Charlotte Perriand and Pierre Jeanneret, Franco Albini, Gerrit T. Rietveld, Charles R. Mackintosh, Frank Lloyd Wright and E. Gunnar Asplund) Cassina, which reissued the world exclusive, in a passionate and careful philological reconstruction.
At the inauguration of the showroom in Como, Cassina present the exhibition Icons Authentic. 11 stories, 11 designers, 11 icons that reflect the evolution of contemporary design. Cassina was the first company to work alongside some of the most important Italian and international designers, each with its own sensitivity and creativity, in an ongoing dialogue to develop new forms - a feature that distinguishes the company today.
A selection of the cornerstones of the company, brought together in an authentic representation that combines the culture and industry, research and innovation, craftsmanship and design.
Each piece is exhibited in its wooden box to enhance the concept of "cultural industries" that best expresses the very soul of Cassina.
Cassina Como Gerosa Design
Viale Carlo Cattaneo, angolo Via Cadorna – Como.